the 1st Marketing Principle

the 1st Marketing Principle:This powerful strategy can leverage business and improve sales – learn more below!

Using online media channels, digital marketing is the method by which businesses endorse goods, services and brands. After all, consumers rely heavily on digital media to research products. Therefore, understanding what digital marketing is is paramount to implementing effective strategies.

For example, information search marketing Think with Google reported that 48% of consumers start their queries on search engines. Another 33% are searching for branded websites and 26% are searching for mobile apps.

The largest, best-selling and best-known companies are already using these strategies. Marketing actions are part of the annual planning for the publication of these brands, which invest millions to always be at the top. This does not mean that your company should also invest a lot of money, on the contrary.

One of the greatest prespectives of a digital marketing is its versatility. It covers all segments and companies of different sizes. In this article, you will understand what digital marketing is, its main strategies and benefits.

In addition, you will find a list of free courses to start planning action plans in your business.

Table of Contents

What is digital marketing

Digital marketing is the set of strategies used to promote a business on the Internet to attract customers and get to sell more and more.

Currently, any business that wants to grow on the Internet and reach its ideal audience must invest in this method. All planning is based on the so-called sales funnel. Below, we explain a little about it.

Digital Marketing Funnel

The digital marketing funnel is a five-step consumer buying journey. The five phases include brand, product or service exposure, discovery, consideration, conversion and customer engagement: retention and loyalty.

Exposure includes SEO, content marketing, banner ads, paid media and social media follower/community management.

Discovery is when searchers find the product or service brand. Already the consideration stage is when people begin to consider a purchase.

Conversion is the completion of the purchase. The customer relationship is the accompaniment of the salesperson to build retention and brand loyalty. Successful completion of this cycle creates customer loyalty and repeat customers.

Top digital marketing strategies

Check out the top digital marketing strategies below.

Go for paid media
Paid media or pay-per-click (PPC) advertising is called sponsored links. It usually appears at the top or side of a search engine results page (SERP) or on social media.

These ads charge you per click. They can be customized to appear when certain keywords are entered. Therefore, your ads will target audiences that are searching for something specific.

This strategy can be highly effective. This is because it is based on data collected from people’s online behavior and is used to increase website traffic. After all, it shows relevant ads to the right people at the right time.

Win visitors through content marketing

Content marketing works organically, with the goal of educating and inspiring consumers seeking information.

When your brand delivers relevant content to your audience, you become a thought leader and a trusted source of information. That way, a consumer is likely to close business with your business in the future.

In the age of the self-managed shopper, content marketing gets three times more leads than paid advertising. This is because each user follows his or her own search journey. So it’s worth the extra effort.

Optimizing pages for search engines through SEO

SEO is the acronym for Search Engine Optimization and is a process of content optimization. The goal is to make pages rank well in search engines.

Using SEO can direct visitors to your website when they search for something related to your content. Such a strategy can be a turning point when you consider that most searchers have not yet formed an opinion about a brand.

Solid SEO strategies are extremely influential in digital marketing campaigns. This is because visibility is the first step toward a long-lasting customer relationship.

Optimizing pages for search engines through SEO

SEO stands for Search Engine Optimization and is a process of content optimization. The goal is to make pages rank well in search engines.

Solid SEO strategies are extremely influential in digital marketing campaigns. This is because visibility is the first step toward a long-lasting customer relationship.

Build social media strategies

The key to effective social media marketing goes far beyond having social media accounts (Facebook, Instagram). You must also weave social elements into all aspects of your marketing efforts. The goal is to create as many opportunities for peer-to-peer sharing as possible.

The more your audience is inspired to interact with your content, the more likely they are to share it. Plus, inspire your followers to become customers as well.

Send content through email marketing.
After more than two decades, email is still the fastest and most direct way to reach customers with relevant information.

For an email marketing campaign to be successful, it must be engaging, relevant, informative and fun. Otherwise, it will get buried in your customer’s inbox.

To be successful, your marketing emails must meet 5 key characteristics. They must be trustworthy and relevant, across all strategic channels.

The benefits of digital marketing for businesses

Digital marketing is for everyone, and you can start it without any investment. This start can be done through content marketing. It consists of producing content that is relevant to your audience. By producing content for your audience, you increase the chances of your website showing up in your customers’ searches.

If the content is relevant and answers the user’s questions, they will start following your blog and see your brand as a reference on that topic. When you decide to buy, of course, they will remember your business. You can produce the content yourself, based on your business knowledge, without having to invest money in the first place.

In addition, you can find out for yourself what the results of your actions look like. Through social media, for example, after publishing content, the platform shows how many followers have liked and commented on the post. If the customer is interested in getting in touch, he can do so right there.

There is also the option of directing your message to a specific target group. Through sponsored ads in social networks or search engines such as Google, you can define who should receive.

For example, women aged 50 and over living in Moema, São Paulo. Other outreach services such as magazines, newspapers and TV programs do not offer this very specific feature.

3 free courses to learn about digital marketing

Another advantage is that you can start it yourself. To do this, you just have to learn about each of the strategies and apply them little by little, following the results. See some options of courses to learn.

Course for beginners (Mirago).

This course is suitable for people who have no knowledge of digital marketing. You will learn about key fundamentals such as SEO, inbound marketing, email marketing, social media, paid media, etc. In total, there are eight hours of content.

Course for Entrepreneurs (Endeavour).

The Endeavor course is aimed at entrepreneurs who want to start applying Digital Marketing to their business or understand how the strategies work. Since these professionals are always involved in all business processes, the course is very straight to the point with a duration of two hours.

Digital Marketing for the Entrepreneur (Sebrae)

The Sebrae course also lasts two hours and is aimed at entrepreneurs, but focuses on tracking the results of actions and success metrics. The content addresses the stages of digital marketing and helps entrepreneurs improve the governance and integration of their marketing and sales teams. As such, it has specific modules on these sectors, metrics and how to set up a digital marketing department.

You can do one of the first two options and then the Sebrae course to deepen your knowledge in analyzing your actions.